Computer And Information Science

The Cathedral & the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary
Raymond, Eric S.
O’Reilly Media, 2001
241 pages

Open source provides the competitive advantage in the Internet Age. According to the August Forrester Report, 56 percent of IT managers interviewed at Global 2,500 companies are already using some type of open source software in their infrastructure and another 6 percent will install it in the next two years. This revolutionary model for collaborative software development is being embraced and studied by many of the biggest players in the high-tech industry, from Sun Microsystems to IBM to Intel.

The Cathedral & the Bazaar is a must for anyone who cares about the future of the computer industry or the dynamics of the information economy. Already, billions of dollars have been made and lost based on the ideas in this book. Its conclusions will be studied, debated, and implemented for years to come. According to Bob Young, “This is Eric Raymond’s great contribution to the success of the open source revolution, to the adoption of Linux-based operating systems, and to the success of open source users and the companies that supply them.”

The interest in open source software development has grown enormously in the past year. This revised and expanded paperback edition includes new material on open source developments in 1999 and 2000. Raymond’s clear and effective writing style accurately describing the benefits of open source software has been key to its success. With major vendors creating acceptance for open source within companies, independent vendors will become the open source story in 2001.



The Design of Design: Essays from a Computer Scientist
Brooks Jr., Frederick P.
Addison-Wesley Professional, 2010
448 pages

Effective design is at the heart of everything from software development to engineering to architecture. But what do we really know about the design process? What leads to effective, elegant designs? The Design of Design addresses these questions.

These new essays by Fred Brooks contain extraordinary insights for designers in every discipline. Brooks pinpoints constants inherent in all design projects and uncovers processes and patterns likely to lead to excellence. Drawing on conversations with dozens of exceptional designers, as well as his own experiences in several design domains, Brooks observes that bold design decisions lead to better outcomes.

The author tracks the evolution of the design process, treats collaborative and distributed design, and illuminates what makes a truly great designer. He examines the nuts and bolts of design processes, including budget constraints of many kinds, aesthetics, design empiricism, and tools, and grounds this discussion in his own real-world examples—case studies ranging from home construction to IBM’s Operating System/360. Throughout, Brooks reveals keys to success that every designer, design project manager, and design researcher should know.



Hacking the Future: Privacy, Identity, and Anonymity on the Web
Stryker, Cole
Overlook Hardcover, 2012
304 pages

How does anonymity enable free speech – and how is it a threat? “I think anonymity on the Internet has to go away,” famously said by Randi Zuckerberg (sister of Mark), has become the policy for some, while the Stop Online Piracy Act mobilized millions to write Congress in protest. Hacking the Future is a broad look at how anonymity influences politics, activism, religion, and art.

Stryker presents a strong defense of anonymity and explores some of the tools and organizations relating to this issue, especially as it has evolved with the ubiquity of the Internet. Cogent and compelling, his examination of online identities, both false and real, is an essential read for the social-networking age.



The Mythical Man-Month: Essays on Software Engineering
Brooks Jr., Frederick P.
Addison-Wesley Professional, 1995
336 pages

Few books on software project management have been as influential and timeless as The Mythical Man-Month. With a blend of software engineering facts and thought-provoking opinions, Fred Brooks offers insight for anyone managing complex projects. These essays draw from his experience as project manager for the IBM System/360 computer family and then for OS/360, its massive software system. Now, 20 years after the initial publication of his book, Brooks has revisited his original ideas and added new thoughts and advice, both for readers already familiar with his work and for readers discovering it for the first time.



Turing’s Cathedral: The Origins of the Digital Universe
Dyson, George
Vintage, 2012
464 pages

In this revealing account of how the digital universe exploded in the aftermath of World War II, George Dyson illuminates the nature of digital computers, the lives of those who brought them into existence, and how code took over the world.

In the 1940s and ‘50s, a small group of men and women—led by John von Neumann—gathered in Princeton, New Jersey, to begin building one of the first computers to realize Alan Turing’s vision of a Universal Machine. The codes unleashed within this embryonic, 5-kilobyte universe—less memory than is allocated to displaying a single icon on a computer screen today—broke the distinction between numbers that mean things and numbers that do things, and our universe would never be the same.Turing’s Cathedral is the story of how the most constructive and most destructive of twentieth-century inventions—the digital computer and the hydrogen bomb—emerged at the same time.



Are You Smart Enough to Work at Google?
Poundstone, William
Little, Brown and Company, 2012
304 pages

You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America’s best companies, you need to have an answer to this and other puzzling questions.

Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must read for anyone who wants to succeed in today’s job market.



Creating Innovators: The Making of Young People Who Will Change the World
Wagner, Tony and Compton, Robert A.
Scribner, 2012
288 pages

One of the few things today’s economists agree on is the importance of innovation in bringing about a full-scale, long-term economic recovery. Unfortunately, the United States’ national ranking among innovators is falling. In Creating Innovators, educator Tony Wagner argues that the country’s education system, with its outmoded teaching strategies and growing reliance on compliance-based systems of accountability, contributes to mediocrity by failing to nurture and even by actively discouraging the very skills and talents that cultivate young innovators. Drawing on more than 150 interviews with young innovators, parents, teachers, mentors, businesspeople, military members, and academic theorists, Wagner identifies a common developmental progression in innovators from play to passion to purpose. He also suggests what needs to change in business and education to encourage innovation in the future.



Engines of Innovation: The Entrepreneurial University in the Twenty-First Century
Thorp, Holden and Goldstein, Buck
The University of North Carolina Press, 2010
192 pages

In Engines of Innovation, Holden Thorp and Buck Goldstein make the case for the pivotal role of research universities as agents of societal change. They argue that universities must use their vast intellectual and financial resources to confront global challenges such as climate change, extreme poverty, childhood diseases, and an impending worldwide shortage of clean water.

Combining their own experiences cultivating an entrepreneurial mindset within one of the nation’s elite public universities with detailed descriptions of the approaches taken by others, Thorp and Goldstein provide not only an urgent call to action but also a practical guide for our nation’s leading institutions to become major players in solving the world’s biggest problems. The result is a provocative and thoughtful beginning to an important conversation among educators, their supporters and trustees, policymakers, and the public at large as to how the American research university can best meet its societal responsibilities.



Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Gray, Dave; Brown, Sunni; Macanufo, James
O’Reilly Media, 2010
290 pages

Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world’s most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why — and how — withGamestorming.



Human-Centered Design Toolkit: An Open Source Toolkit to Inspire New Solutions in the Developing World
IDEO, 2011
200 pages

For years, businesses have used human-centered design to develop innovative solutions. Why not apply the same approach to overcome challenges in the nonprofit world?

This project, funded by International Development Enterprise (IDE) as part of a grant from the Bill & Melinda Gates Foundation, sought to provide NGOs and social enterprises with the tools to do just that. IDEO, in collaboration with nonprofit groups ICRW and Heifer International, developed the HCD Toolkit to help international staff and volunteers understand a community’s needs in new ways, find innovative solutions to meet those needs, and deliver solutions with financial sustainability in mind.

The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America. The free kit walks users through the human-centered design process and supports them in activities such as building listening skills, running workshops, and implementing ideas. The process has led to innovations such as the HeartStart defibrillator, Cleanwell natural antibacterial products, and the Blood Donor System for the Red Cross — all of which have enhanced the lives of millions of people.



The Idea Factory: Bell Labs and the Great Age of American Innovation
Gertner, Jon
Penguin Books, 2013
432 pages

In this first full portrait of the legendary Bell Labs, journalist Jon Gertner takes readers behind one of the greatest collaborations between business and science in history. Officially the research and development wing of AT&T, Bell Labs made seminal breakthroughs from the 1920s to the 1980s in everything from lasers to cellular elephony, becoming arguably the best laboratory for new ideas in the world. Gertner’s riveting narrative traces the intersections between science, business, and society that allowed a cadre of eccentric geniuses to lay the foundations of the information age, offering lessons in management and innovation that are as vital today as they were a generation ago.



Innovation and Entrepreneurship
Drucker, Peter F.
HarperBusiness, 2006
288 pages

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today’s economy.



The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Christensen, Clayton M.
Harvard Business Review Press, 1997
256 pages

His work is cited by the world’s best known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton M. Christensen shows how even the most outstanding companies can do everything right–yet still lose market leadership. Read this revolutionary book and avoid a similar fate. Christensen–who recently authored the award-winning Harvard Business Review article “How Will You Measure Your Life?”–explains why most companies miss out on new waves of innovation.No matter the industry, he says a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, provocative, and one of the most influential business books of all time–The Innovator’s Dilemma is the book no manager or entrepreneur should be without.



Make Space: How to Set the Stage for Creative Collaboration
Doorley, Scott and Witthoft, Scott
Wiley, 2012
272 pages

Based on the work at the Stanford University and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play–and innovate.

Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.



Steve Jobs
Isaacson, Walter
Simon & Schuster, 2011
656 pages

When people think of Apple, they almost immediately think of Steve Jobs – the driving force behind products like the Mac, iPhone, iPod, and iPad. In the biography, Steve Jobs, Walter Isaacson explores Jobs’s complex personality, from his childhood to his death in 2011. He highlights how Jobs’s desire for perfection, passion for design, and need for control affected both his professional and personal lives. Despite his complicated personality and tumultuous relationships, Steve Jobs left behind an unparalleled legacy for innovation and brilliant product design.



The Wide Lens: A New Strategy for Innovation
Adner, Ron
Portfolio Hardcover, 2012
288 pages

How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail?

Many fail because they focus too intensely on their own innovations while neglecting the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

Ron Adner draws on over a decade of research and field testing to offer a powerful new set of frameworks and tools that reveal the hidden structure of success.

A fascinating journey through cases ranging from Michelin’s failed run-flat tires to Apple’s path to market dominance, The Wide Lens will change the way you see, the way you think—and the way you win.


Intellectual Property

Black’s Law Dictionary
Garner, Bryan A.
West, 2011
880 pages

Considered one of the most valuable reference tools available to the legal community, Black’s Law Dictionary, Pocket Edition provides more than 13,000 clear, concise, and precise definitions. This is the essential companion dictionary to the Standard Edition.

As a stand-alone tool, this portable dictionary includes a dictionary guide and the complete U.S. Constitution. Black’s is cited by judges and lawyers more than any other legal dictionary, and is recommended by law faculty.



Copyright: Examples & Explanations
McJohn, Stephen M.
Wolters Kluwer Law & Business, 2009
424 pages

Using proven Examples & Explanations pedagogy, this comprehensive study guide provides students with a short account of the law, followed by a variety of concrete examples and explanations that help reinforce and give substance to the key rules and concepts in copyright law. Its flexible organization lets students move freely between topics that range from classic copyright cases, such as rights of authorship, to areas of contemporary interest, including Internet use, open source licensing and online music rights.



The Digital Dilemma: Intellectual Property in the Information Age
Committee on Intellectual Property Rights in the Emerging Information Infrastructure
National Academies Press, 2000
364 pages

Imagine sending a magazine article to 10 friends-making photocopies, putting them in envelopes, adding postage, and mailing them. Now consider how much easier it is to send that article to those 10 friends as an attachment to e-mail. Or to post the article on your own site on the World Wide Web.

The ease of modifying or copying digitized material and the proliferation of computer networking have raised fundamental questions about copyright and patent–intellectual property protections rooted in the U.S. Constitution. Hailed for quick and convenient access to a world of material, the Internet also poses serious economic issues for those who create and market that material. If people can so easily send music on the Internet for free, for example, who will pay for music?

This book presents the multiple facets of digitized intellectual property, defining terms, identifying key issues, and exploring alternatives. It follows the complex threads of law, business, incentives to creators, the American tradition of access to information, the international context, and the nature of human behavior. Technology is explored for its ability to transfer content and its potential to protect intellectual property rights. The book proposes research and policy recommendations as well as principles for policymaking.



Driving Innovation: Intellectual Property Strategies for a Dynamic World
Gollin, Michael A.
Cambridge University Press, 2008
432 pages

Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.



How to Fix Copyright
Patry, William
Oxford University Press, 2012
336 pages

Do copyright laws directly cause people to create works they otherwise wouldn’t create? Do those laws directly put substantial amounts of money into authors’ pockets? Does culture depend on copyright? Are copyright laws a key driver of competitiveness and of the knowledge economy?

These are the key questions William Patry addresses in How to Fix Copyright. We all share the goals of increasing creative works, ensuring authors can make a decent living, furthering culture and competitiveness and making sure that knowledge is widely shared, but what role does copyright law actually play in making these things come true in the real world? Simply believing in lofty goals isn’t enough. If we want our goals to come true, we must go beyond believing in them; we must ensure they come true, through empirical testing and adjustment.

Patry argues that laws must be consistent with prevailing markets and technologies because technologies play a large (although not exclusive) role in creating consumer demand; markets then satisfy that demand. Patry discusses how copyright laws arose out of eighteenth-century markets and technology, the most important characteristic of which was artificial scarcity. Artificial scarcity was created by the existence of a small number of gatekeepers, by relatively high barriers to entry, and by analog limitations on copying.

Markets and technologies change, in a symbiotic way, Patry asserts. New technologies create new demand, requiring new business models. The new markets of the twenty-first century created by the Internet and digital tools are the greatest ever. Barriers to entry are low, costs of production and distribution are low, the reach is global, and large sums of money can be made off of a multitude of small transactions. Along with these new technologies and markets comes the democratization of creation: digital abundance is replacing analog artificial scarcity.

The task of policymakers is to remake our copyright laws to fit our times. Our copyright laws, based on the eighteenth century concept of physical copies, gatekeepers, and artificial scarcity, must be replaced with laws based on access not ownership of physical goods, creation by the masses and not by the few, and global rather than regional markets.

Patry’s view is that of a traditionalist who believes in the goals of copyright but insists that laws must match the times rather than fight against the present and the future.



The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention
Rosen, William
University of Chicago Press, 2012
376 pages

Hardly a week passes without some high-profile court case that features intellectual property at its center. But how did the belief that one could own an idea come about? And how did that belief change the way humankind lives and works?

William Rosen, author of Justinian’s Flea, seeks to answer these questions and more with The Most Powerful Idea in the World. A lively and passionate study of the engineering and scientific breakthroughs that led to the steam engine, this book argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution: history’s first sustained era of economic improvement. To do so, Rosen conjures up an eccentric cast of characters, including the legal philosophers who enabled most the inventive society in millennia, and the scientists and inventors—Thomas Newcomen, Robert Boyle, and James Watt—who helped to create and perfect the steam engine over the centuries. With wit and wide-ranging curiosity, Rosen explores the power of creativity, capital, and collaboration in the brilliant engineering of the steam engine and how this power source, which fueled factories, ships, and railroads, changed human history.

Deeply informative and never dull, Rosen’s account of one of the most important inventions made by humans is a rollicking ride through history, with careful scholarship and fast-paced prose in equal measure.



Patent, Copyright, & Trademark: An Intellectual Property Desk Reference
Stim, Richard
Nolo, 2012
632 pages

Whether you’re investigating patent, copyright or trademark law, get the most concise and comprehensive explanations of intellectual property in one volume!

Whether you’re an Edison, Faulkner or Jobs, you need Patent, Copyright & Trademark.

Intellectual property law has rapidly produced its own language. But don’t count on understanding it right off the bat — the terms baffle lawyers and lay folk alike. Whether you’re an inventor, designer, writer or programmer, you need to understand the language of intellectual property law to intelligently deal with such issues as:

  • who owns creative works or valuable information
  • how these owners can protect and enforce their ownership rights
  • how disputes between intellectual property owners can be resolved, and
  • how ownership rights can best be transferred to others.

Patent Searching Made Easy: How to do Patent Searches on the Internet and in the Library
Hitchcock, David
Nolo, 2013
272 pages

In the past, if you wanted to assess the novelty of an idea, you had to wade through the patent database at the U.S. Patent and Trademark Office (PTO) in Virginia — or hire a lawyer to do a patent search for $500 and up. The cost and inconvenience of these searches often meant that good ideas were left to rot on the vine.

A physicist, engineer, and patent searching expert, author David Hitchcock gives you the vocabulary, instructions and strategies you need to search for a patent quickly and easily. He explains how the PTO classifies different types of inventions, so that you can assign your idea to the right class, compare it to related ideas and then determine if it’s novel enough to qualify for a patent.

Written for both inventors and business owners interested in expanding their product line through the license, distribution or manufacture of other people’s ideas, Patent Searching Made Easy is the easiest way for you to determine the answer to that all-important question, “Am I the first?”



Rembrandts in the Attic: Unlocking the Hidden Value of Patents
Rivette, Kevin G. and Kline, David
Harvard Business Review Press, 1999
240 pages

Rembrandts in the Attic reveals how some of the world’s most successful companies strategically wield their patent portfolios as competitive weapons to capture and defend markets, outflank rivals, achieve greater results in merger and acquisition activity, and boost bottom-line revenue and shareholder return. It also offers insights into how firms can mine the valuable competitive intelligence contained in patents to map technology trends, uncover the game plans and capabilities of rivals, and strengthen the efforts of every functional unit in the enterprise. It outlines a critical underlying framework, the “Grow-Fix-Sell triage,” that executives can use to build strategy and discusses how to finely tune these strategies in light of the Open Source movement and the new practice of granting patents not just for tangible inventions, but also for actual business models, especially on-line. Refuting naysayers who argue that patents threaten to stifle innovation, the authors show that effective patent management not only uncovers hidden asset values and revenue streams but also helps accelerate innovation.



Shamans, Software, and Spleens: Law and the Construction of the Information Society
Boyle, James
Harvard University Press, 1996
288 pages

Who owns your genetic information? Might it be the doctors who, in the course of removing your spleen, decode a few cells and turn them into a patented product? In 1990 the Supreme Court of California said yes, marking another milestone on the information superhighway. This extraordinary case is one of the many that James Boyle takes up in Shamans, Software, and Spleens, a timely look at the infinitely tricky problems posed by the information society. Discussing topics ranging from blackmail and insider trading to artificial intelligence (with good-humored stops in microeconomics, intellectual property, and cultural studies along the way), Boyle has produced a work that can fairly be called the first social theory of the information age.

Now more than ever, information is power, and questions about who owns it, who controls it, and who gets to use it carry powerful implications. These are the questions Boyle explores in matters as diverse as autodialers and direct advertising, electronic bulletin boards and consumer databases, ethno-botany and indigenous pharmaceuticals, the right of publicity (why Johnny Carson owns the phrase “Here’s Johnny!”), and the right to privacy (does J. D. Salinger “own” the letters he’s sent?). Boyle finds that our ideas about intellectual property rights rest on the notion of the Romantic author–a notion that Boyle maintains is not only outmoded but actually counterproductive, restricting debate, slowing innovation, and widening the gap between rich and poor nations. What emerges from this lively discussion is a compelling argument for relaxing the initial protection of authors’ works and expanding the concept of the fair use of information. For those with an interest in the legal, ethical, and economic ramifications of the dissemination of information–in short, for every member of the information society, willing or unwilling–this book makes a case that cannot be ignored.



The Art of Choosing
Iyengar, Sheena
Twelve, Hatchette Book Group, 2010
368 pages

In The Art of Choosing, Sheena Iyengar presents a fascinating look at the power of choice and how people use this power to change their lives. Born in India, Iyengar moved to the United States with her parents and, at an early age, was rendered blind due to a rare form of retinitis pigmentosa. Losing her father at the age of 13, Iyengar nevertheless saw and felt the promise of a life in America and the “shining thing at its center,” which she perceived as choice. Firmly grounded in psychology, Iyengar draws on many and varied disciplines to illustrate various perspectives on choice, including business, economics, and public policy. While acknowledging that the process of choosing can be confusing and exhausting, Iyengar presents examples of how better choices are made and how individuals can implement these strategies in their own lives.



Business Model Generation
Osterwalder, Alexander and Pigneur, Yves
Wiley, 2010
288 pages

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.



The Business Style Handbook: An A-Z for Effective Writing on the Job
Cunningham, Helen and Greene, Brenda
McGraw-Hill, 2012
304 pages

While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.



Contracts: Examples & Explanations
Blum, Brian A.
Aspen Publishers, 2010
880 pages

Brian Blum is widely regarded for writing and teaching skills that help first-year students understand difficult concepts. The unique, time-tested pedagogy in Contracts: Examples and Explanations combines text with examples, explanations, and questions to test student comprehension and provide practice in applying information to fact patterns. The questions (in which there are a variety of issues in one fact situation) are similar to those on a law school or bar examination. Diagrams provide useful visual aids for remembering key points. UCC Article 2 is covered throughout the book as is the important contemporary trend of electronic contracting.



Doing Capitalism in the Innovation Economy: Markets, Speculation, and the State
Janeway, William H.
Cambridge University Press, 2012
340 pages

The innovation economy begins with discovery and culminates in speculation. Over some 250 years, economic growth has been driven by successive processes of trial and error: upstream exercises in research and invention and downstream experiments in exploiting the new economic space opened by innovation. Drawing on his professional experiences, William H. Janeway provides an accessible pathway for readers to appreciate the dynamics of the innovation economy. He combines personal reflections from a career spanning forty years in venture capital, with the development of an original theory of the role of asset bubbles in financing technological innovation and of the role of the state in playing an enabling role in the innovation process. Today, with the state frozen as an economic actor and access to the public equity markets only open to a minority, the innovation economy is stalled; learning the lessons from this book will contribute to its renewal.



First, Break All the Rules: What the World’s Greatest Managers Do Differently
Buckingham, Marcus and Coffman, Curt
Simon & Schuster, 1999
255 pages

The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why.

Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup’s research were invariably those who excelled at turning each employee’s talent into performance.



Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits, and Growth
Carney, Brian M. and Getz, Isaac
Crown Business, 2009
336 pages

Whether in troubled economic times or during years of prosperity, there is a proven way for companies to boost productivity, profits, and growth. Remarkably, it costs nothing––whether cost is measured in terms of monetary resources or time– –and is simply based on the belief that, if only people can be free to act in the best interests of their company, the results will be tremendous. Freedom, Inc. presents the evidence that this is not the Pollyannaish wish of a few dreamers, but a reality built by bottom-line-focused leaders. . . .

The culture of freedom works–and Freedom, Inc. reveals the secrets of a successful business paradigm based on a trusting, nonhierarchical, liberated environment.

The visionary leaders profiled here performed near-miracles in driving their companies to unheard-of levels of success, often from unlikely or disheartening beginnings. Businesses as diverse as insurance company USAA, winemaker Sea Smoke Cellars, Gore & Associates, advertising agency The Richardson Group, Harley-Davidson, and Sun Hydraulics have had the insight and courage to challenge long-held management beliefs about human nature and employees–and radically depart from the traditional command-and-control structures, rules, and policies. By freeing up the individual initiative and risk-taking instincts of every employee, these companies showed they could dramatically outperform their rivals in an array of fiercely competitive industries.

By listening to employees instead of telling them what to do, by treating them as equals and not limiting information through a trickle-down hierarchy, and by encouraging a culture in which employees have commitments (something chosen) as opposed to jobs (something imposed), these companies liberated their workers to fulfill their own individual potential, which has led to more productive, loyal, and engaged workers, as well as significant measurable profits and growth.



The Functions of the Executive
Barnard, Chester I.
Harvard University Press, 1971
384 pages

Most of Barnard’s career was spent in executive practice. A Mount Hermon and Harvard education, cut off short of the bachelor’s degree, was followed by nearly forty years in the American Telephone & Telegraph Company. His career began in the Statistical Department, took him to technical expertness in the economics of rates and administrative experience in the management of commercial operations, and culminated in the presidency of the New Jersey Bell Telephone Company. He was not directly involved in the Western Electric experiments conducted chiefly at the Hawthorne plant in Cicero, but his association with Elton Mayo and the latter’s colleagues at the Harvard Business School had an important bearing on his most original ideas.

Barnard’s executive experience at AT&T was paralleled and followed by a career in public service unusual in his own time and hardly routine today. He was at various times president of the United Services Organization (the USO of World War II), head of the General Education Board and later president of the Rockefeller Foundation (after Raymond Fosdick and before Dean Rusk), chairman of the National Science Foundation, an assistant to the Secretary of the Treasury, a consultant to the American representative in the United Nations Atomic Energy Committee, to name only some of his public interests. He was a director of a number of companies, a fellow of the American Association for the Advancement of Science and of the American Academy of Arts and Sciences. He was a lover of music and a founder of the Bach Society of New Jersey.



Governing the Commons: The Evolution of Institutions for Collective Action
Ostrom, Elinor
Cambridge University Press, 1990
298 pages

The governance of natural resources used by many individuals in common is an issue of increasing concern to policy analysts. Both state control and privatization of resources have been advocated, but neither the state nor the market have been uniformly successful in solving common pool resource problems. After critiquing the foundations of policy analysis as applied to natural resources, Elinor Ostrom here provides a unique body of empirical data to explore conditions under which common pool resource problems have been satisfactorily or unsatisfactorily solved. Dr. Ostrom first describes three models most frequently used as the foundation for recommending state or market solutions. She then outlines theoretical and empirical alternatives to these models in order to illustrate the diversity of possible solutions. In the following chapters she uses institutional analysis to examine different ways–both successful and unsuccessful–of governing the commons. In contrast to the proposition of the tragedy of the commons argument, common pool problems sometimes are solved by voluntary organizations rather than by a coercive state. Among the cases considered are communal tenure in meadows and forests, irrigation communities and other water rights, and fisheries.



HBR Guide to Project Management
Harvard Business Review
Harvard Business Review Press, 2013
192 pages

Meet your goals–on time and on budget. How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention? Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly. The HBR Guide to Project Management will help you: (1) Build a strong, focused team, (2) Break major objectives into manageable tasks, (3) Create a schedule that keeps all the moving parts under control, (4) Monitor progress toward your goals, (5) Manage stakeholders’ expectations, and (6) Wrap up your project and gauge its success.



Judgement Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right
Davenport, Thomas H.; Manville, Brook; Prusak, Laurence
Harvard Business Review Press, 2012
288 pages

Despite the dizzying amount of data at our disposal today–and an increasing reliance on analytics to make the majority of our decisions–many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. In Judgment Calls, authors Tom Davenport and Brook Manville share twelve stories of organizations that have successfully tapped their data assets, diverse perspectives, and deep knowledge to build an organizational decision-making capability–a competence they say can make the difference between success and failure. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits. Through the stories in Judgment Calls, the authors–both of them seasoned management thinkers and advisers–make the case for the wisdom of organizations and suggest ways to use it to best advantage. Each chapter tells a unique story of one dilemma and its ultimate resolution, bringing into high relief one key to the power of collective judgment. Individually, these stories inspire and instruct; together, they form a model for building an organizational capacity for broadly based, knowledge-intensive decision making.



Now, Discover Your Strengths
Buckingham, Marcus and Clifton, Donald
The Free Press, 2001
272 pages

In Now, Discover Your Strengths, Marcus Buckingham and Donald Clifton assert that most employees feel as though their strengths and talents are not being utilized in their everyday work. Successful managers should be able to identify employees’ individual talents and give employees jobs that reflect their unique strengths. The authors give readers the tools necessary to identify their own strengths because individual who can discover their strengths are more capable of excelling in their chosen career. Organizations that are able to best capitalize on employee strengths will profit from higher performance and happier, healthier employees.



The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest
Benkler, Yochai
Crown Business, 2011
272 pages

What do Wikipedia, Zip Car’s business model, Barack Obama’s presidential campaign, and a small group of lobster fishermen have in common? They all show the power and promise of human cooperation in transforming our businesses, our government, and our society at large. Because today, when the costs of collaborating are lower than ever before, there are no limits to what we can achieve by working together.

For centuries, we as a society have operated according to a very unflattering view of human nature:  that, humans are universally and inherently selfish creatures. As a result, our most deeply entrenched social structures – our top-down business models, our punitive legal systems, our market-based approaches to everything from education reform to environmental regulation – have been built on the premise that humans are driven only by self interest, programmed to respond only to the invisible hand of the free markets or the iron fist of a controlling government.

In the last decade, however, this fallacy has finally begun to unravel, as hundreds of studies conducted across dozens of cultures have found that most people will act far more cooperatively than previously believed.  Here, Harvard University Professor Yochai Benkler draws on cutting-edge findings from neuroscience, economics, sociology, evolutionary biology, political science, and a wealth of real world examples to debunk this long-held myth and reveal how we can harness the power of human cooperation to improve business processes, design smarter technology, reform our economic systems, maximize volunteer contributions to science, reduce crime, improve the efficacy of civic movements, and more.

A must-read for anyone who wants to understand the dynamics of cooperation in 21st century life, The Penguin and the Leviathan not only challenges so many of the ways in which we live and work, it forces us to rethink our entire view of human nature.



Succeeding When You’re Supposed to Fail: The 6 Enduring Principles of High Achievement
Brafman, Ron
Crown Archetype, 2011
206 pages

In countless studies, psychologists have discovered a surprising fact: For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success.

How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives?

In Succeeding When You’re Supposed to Fail, Rom Brafman, psychologist and coauthor of the bestselling book Sway, set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success.

By understanding and incorporating these strategies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to challenges in our personal lives.



The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees)
Lencioni, Patrick
Jossey-Bass, 2007
272 pages

Miserable jobs – those that breed deep cynicism, unhappiness, and frustration – exist across all industries and status levels. Unfortunately, far too many employees experience job misery each day. Not only can this state of affairs have devastating personal consequences, but it can also negatively influence a company’s bottom line.

In The Three Signs of a Miserable Job, author Patrick Lencioni uses a business fable to reveal a simple remedy for job misery. Through the story of Brian Bailey – a retired executive attempting to learn more about himself and others by replicating the innovative and satisfying culture he established during his tenure as a CEO – Lencioni teaches readers to identify and address three signs of job misery.



The 21 Irrefutable Laws of Leadership
Maxwell, John C.
Thomas Nelson, 1998
336 pages

World-renowned leadership guru John C. Maxwell has admitted to the daunting complexity and myriad requirements of effective leadership, but in The 21 Irrefutable Laws of Leadership, he distills the major lessons he has learned through 30-plus years of leadership development. If you follow them, Maxwell promises, people will follow you. Though the times may change, leadership is still leadership. Each of Maxwell’s 21 lessons describe a key characteristic of effective leadership, and readers who treat each law as a tool will find themselves on a path to leadership excellence. Maxwell also takes advantage of the 10 years that have passed since the first edition of this book, updating key examples, clarifying explanations, and incorporating the insights he has gained to provide a comprehensive guidebook for leaders of all levels.



Warren Buffett’s Management Secrets: Proven Tools for Personal and Business Success
Buffet, Mary and Clark, David
Scribner, 2009
176 pages

Even in today’s economic climate, when so many investors and major companies are failing, Warren Buffett continues to be successful in all aspects of his life. Mary Buffett and David Clark have written the first book ever to take an in-depth look at Warren Buffett’s philosophies for personal and professional management — what they are, how they work, and how you can use them.

Through close examination of Warren Buffett’s life and career from his earliest days to now, Buffett and Clark shed light on his decision-making processes and reveal his strategies for keeping on track and maintaining focus. They examine Buffett’s inimitable leadership qualities and explain how Warren integrated what he learned over time into a winning management formula and became not only the manager whom other managers want to emulate but also the second richest man in the world.

A true companion volume to Buffett and Clark’s successful Buffettology series, Warren Buffett’s Management Secrets is filled with anecdotes and quotes that show how Buffett’s life philosophies are reflected in his business decisions and in the way he manages people and businesses. This insider’s view into Warren Buffett’s management techniques offers simple solutions for success to newcomers and seasoned Buffettologists alike and illustrates how and why success in business and life usually go hand in hand.



Wikinomics: How Mass Collaboration Changes Everything
Tapscott, Don and William, Anthony D.
Portfolio , 2008
368 pages

Society is entering an age where new forms of mass collaboration are changing how goods and services are invented, produced, marketed, and distributed on a global basis. This change presents far-reaching opportunities for every company and person who gets connected. In Wikinomics, Don Tapscott and Anthony D. Williams provide readers with the key principles of mass collaboration, define the seven primary mass collaboration models, and explain how businesses can harness the power of this emerging trend. Millions of people across every sector of the economy are joining forces in self-organized collaborations that produce dynamic new goods and services. Underlying this work is an emerging art and science of collaboration called wikinomics. The authors assert that wikinomics is based on four powerful new ideas: openness, peering, sharing, and acting globally. These new principles will replace some of the old tenets of business. Being open. Today, firms that make their boundaries porous to external ideas and human capital outperform competitors that rely solely on internal resources and capabilities. Transparency is a growing force in the networked economy. Peering. A new form of horizontal organization is developing that rivals the hierarchical firm in its capacity to create information-based products and services. This form is known as peering. Sharing. Increasingly, firms find that maintaining and defending a proprietary system of intellectual property often cripples their ability to create value. Contributing to the commons is often the best way to build vibrant business ecosystems that harness a shared foundation of technology and knowledge to accelerate growth and innovation. Acting Globally. The ongoing trend towards globalization is causing and is caused by changes in collaboration. In a global business environment, winning companies need to understand the world, as well as its markets, technologies and people. Underpinning wikinomics are seven models of mass collaboration: peer production, ideagoras, prosumers, New Alexandrians, platforms, the global plant floor, and wikinomics in the workplace. Peer production applies open source principles to create information-based products, ranging from operating systems to encyclopedias. Ideagoras give companies access to a global marketplace of ideas and innovations that they can use to extend their problem-solving capacity. Just as the Internet moved to Web 2.0, Tapscott and Williams suggest that companies need to evolve to Enterprise 2.0. Enterprise 2.0 is a new kind of business entity – one that opens its doors to the world; coinnovates with everyone, especially customers; shares resources that were previously closely guarded; harnesses the power of mass collaboration; and behaves not as a multinational but as a truly global firm. For the business manager, the authors’ number one lesson is that the monolithic, self-contained, and inwardly-focused corporation is dead. Winning companies compete by reaching outside their walls to harness external knowledge, resources, and capabilities. They focus their internal staff on value integration and orchestration, and treat the world as their R&D department. Wikinomics is intended for any reader who wants to better understand the new collaboration-based business models that will displace traditional corporate structures.



Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg
Walter, Ekaterina
McGraw-Hill, 2012
256 pages

If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook.

There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.

If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry.

Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.



B2B Digital Marketing: Using the Web to Market Directly to Businesses
Miller, Michael
Que Publishing, 2012
368 pages

Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!



Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Calkins, Tim
Palgrave Macmillan, 2012
304 pages

We live in a world of intense competition; companies face threats from all parts of the globe. The more profitable your business, the greater the chance you will soon encounter a new competitor.

It doesn’t matter whether you’re running a plumbing business, promoting a brand of deodorant, operating a neighborhood café, or leading a small charitable organization or church. Anyone responsible for managing an enterprise has to think about defense, because the world is full of competition, and with the rise of globalization, competition is only going to increase in the years ahead.

This book will help you fight back.

In Defending Your Brand, Tim Calkins reviews why defensive strategy is so important and explains how a company can meet a competitive threat with a strong and effective defense plan.

This book is also useful for innovators, because it provides insight into what the established players are likely to do when you launch your venture. Before introducing a new product, it is important to think about how the existing players will respond and then revise your launch plan accordingly.

Defending Your Brand provides frameworks to help readers build a strategic defensive strategy that protects profits, preserves market share, and perhaps even help brands thrive under the pressure of competitive attacks.



Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Siegel, Eric and Davenport, Thomas H.
Wiley, 2013
320 pages

This book is easily understood by all readers. Rather than a “how to” for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” These institutions are seizing upon the power to predict whether you’re going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.

How? Prediction is powered by the world’s most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.

A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

Predictive analytics transcends human perception. This book’s final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can’t even be sure has happened afterward — but that can be predicted in advance?

Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.



The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Kabani, Shama
BenBella Books, 2013
216 pages

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration. Let Shama Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketingoutlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media. This 2013 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.



Genentech: The Beginnings of Biotech
Hughes, Sally Smith
University of Chicago Press, 2011
232 pages

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise.

Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits.

Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.



The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Ries, Eric
Crown Business, 2011
336 pages

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.



Spin-Outs: Creating Business from University Intellectual Property
Richards, Graham
Harriman House, 2009
184 pages

Universities increasingly encourage spin-out companies from their own departments, and interest from entrepreneurs and the commercial sphere is only set to develop further in coming years. With this in mind, Professor Graham Richards – an academic and businessman who has had many years of involvement with spin-out companies – has written this book as a guide and an inspiration for those who are thinking about commercialising intellectual property and creating a spin-out company.

In an informative and enjoyable style he describes his personal experiences of the processes involved in launching a spin-out; from the key decisions that have to be made through to those inevitable mistakes to be learnt from. The University of Oxford has an outstanding record in forming spin-out companies, and has become one of the leading UK universities in this activity. Within the University, the Department of Chemistry has played a central role, with £80 million being contributed to university funds by spin-out companies that have emerged from the department. Spin-Outs provides an insight into how this has been achieved, and carefully signposts the route for taking an academic’s intellectual property from the lab, to a start-up company and then on to flotation on the stock market.

As a former head of Chemistry at Oxford, Professor Graham Richards is uniquely placed to describe this process. The author gives a real-life focus to his account by using illustrative examples of the businesses in which he was personally involved, drawing extensively on the case study of Oxford Molecular Ltd to show how this company was spun-out in practice.

The book provides invaluable information for universities about what can be achieved and how. It also provides guidance to the entrepreneur with thoughts of creating a high-tech company: the pitfalls, the problems and what is needed, as well as an indication of the potential benefits to all concerned.



Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur
Feld, Brad and Batchelor, Amy
Wiley, 2013
203 pages

Entrepreneurs are always on the go, looking for the next “startup” challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distant and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if an entrepreneur and their partner intend on staying together—and staying happy.

In Startup Life, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects.

While there’s no “secret formula” to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. Startup Life is a well-rounded guide that has the insights and advice you need to succeed in both your personal and business life.



The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company
Blank, Steve and Dorf, Bob
K & S Ranch, 2012
608 pages

The Startup Owner’s Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the Customer Development process that gets them out of the building, where customers live, to develop winning products customers will buy.



The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Hoffman, Reid and Casnocha, Ben
Crown Business, 2012
272 pages

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups – and the entrepreneurs who run them – are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

A revolutionary new guide to thriving in today’s fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of Youempowers you to become the CEO of your career and take control of your future.



The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs
Kidder, David and Hoffman, Reid
Chronicle Books, 2013
292 pages

According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Timesbestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.